Advertising
As a heading, “advertising” covers a huge area that embraces competition law, trademark law and copyright law, and includes tasks that range from drafting contracts to handling issues such as droit moral and data protection – all key fields which JBB Rechtsanwälte is well equipped to cater for, providing advisory services and conducting litigation where necessary.
For large and small advertising agencies alike, we provide advice on the legal aspects having to be considered in advertisement design and when developing, organising and holding promotional campaigns. At the same time, we always welcome the challenge of not only pointing out the legal risks of an advertising measure, but of also working out solutions in close consultation with our clients that preserve their creative ideas and do justice to their originality.
We also advise artwork designers on how to safeguard and assert their rights vis-à-vis customers as well as third parties.
We are particularly experienced in assisting with advertising campaigns in e-commerce: we give advice on data protection issues (collecting, using and selling customer data), we help with the legal aspects of arranging competitions and games of chance, and we draw up assessment reports where required.