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Trademarks – More Than Just a Name

Distinctive colours, sounds, packaging – there’s long since been more to presenting goods and services than just a logo: these days, some products have a whole brand world built up around them.

Get a permanent foothold in the world of brands and trademarks – we can show you how.

We start out by asking lots of questions. If you want trademark protection for your goods and services, then we need to work out with you which name, which logo, which melody or which colour is most suited for the purpose. Obviously we don’t pretend to be qualified to take on the creative part of the job, but we’ll be pleased to put you in touch with the advertising agencies we represent, and there are large and small ones to choose from.

Our task is to assist you early on in your choice of a name or label that can be used for establishing effective protection under trademark law. The comprehensive advice we provide includes recommending not only the goods and services that should be protected, but also the area where protection should apply, i.e. whether it would be better to register your trademark nationally or internationally.

We review the choice of marks available to ensure that they are suitable, which means in the first place checking whether they can be protected under trademark law. One of the main areas on which we provide advice is how to protect advertising slogans. We search for identical and similar marks and the areas in which they are used, so that we can reliably assess the legal position of the mark you are wanting to protect. That way, costly trademark disputes can be avoided.

We then supervise actual registration procedure, no matter whether you apply to the German Patent & Trademark Office for nationwide protection, to the Office of Harmonisation for the Internal Market (OHIM) for protection throughout the EU, or to the World Intellectual Property Organisation (WIPO) for worldwide protection. And if you want to register national trademarks in other countries, we have a whole network of colleagues abroad who will be pleased to help you.

Registering a trademark is just the first step. But your brand’s force depends not only on it being registered, but also and above all on it acquiring distinctiveness. Brands can be severely diluted if other trademarks are in circulation that are identical or confusingly similar. We will be pleased to supervise your brand by keeping a lookout for applications for identical and similar trademarks in the area where you enjoy protection, and we’ll deal with any procedure then required.

In trademark disputes, we will be pleased to conduct the litigation for you.

We can also assist you with negotiating and concluding trademark license agreements, coexistence agreements, and other agreements on acquiring or using trademarks.

Apart from trademark protection in itself, we can obviously also advise and represent you in all other matters involving brands and protective rights, such as disputes about domains, or registering and managing design patents.

And where patents are concerned, we cooperate with a firm of patent attorneys based near the German Patent & Trademark Office in Munich.